PLASTIQ
Fin-tech start-up Plastiq’s initial goal was straight forward, to reinvent the way people make payments with credit cards. And though the company’s aims and product offerings grew–and grew and grew–the intent of their advertising and marketing stayed the same: a pithy, simple, educated voice that spoke clearly to small, legacy and enterprise businesses alike.
Simply put: fin-tech can be boring, we didn’t want it to be.
Through two brand redesigns, six product launches and a massive downsizing of the company, our increasingly tiny team managed to produce a prolific amount of content with a sharp and insightful tone.
Creatives: Angela Chavez-Luna (D), Chris Freire (ACD), Hilary Wolfe (ECD)
SOCIAL
WEBSITE
CASE STUDIES
SchoolsRule Marin
There's a stunning, and unrecognized inequality gap in the Marin County public education system. We worked with the educational non-profit Schoolsrule to highlight this oft overlooked economic disparity. Our 2018 campaign used the filter of current events and glaring statistics to draw focus on the struggles many students face and the continuing need for community support. The work helped Schoolsrule raise $888,129 dollars - the highest amount they’ve raised up to this point - to donate to the Marin County public school system.
2018
Agency: Venables Bell + Partners
Creative Team: Paul Venables (CD), Natalie Cowan (D)
I CAN at Venetia Valley
Venetia Valley is K-8 elementary school in San Rafael with the demographic makeup of a school statistically expected to fail. Principal Juan Rodriguez and his staff have overturned this stereotype, proving that a dedicated community can transform public education and this transformation can occur within the existing system.
We were tasked with helping Venetia Valley spread their message of "radical love" to increase funding for existing and incoming programs like literacy coaching and a Family Center. We distilled the school's existing principles into a 10-pillar system highlighting Principal Juan's educational philosophies and the successes of Venetia Valley while educating and inspiring other public schools to follow suit. We transferred the concepts onto colorful flashcards that are distributed to potential donors and available online for public download.
2018
Agency: Venables Bell + Partners
Creative Team: Natalie Cowan (D), Paul Venables (CD).
WEB
LEAVE BEHIND
Technovation
Technovation provides high-school girls around the world the opportunity to learn and use the skills needed to become tech entrepreneurs.
In advance of their 2015 global conference, we streamlined their online content to provide an easier, more attractive experience for potential students, judges and mentors. We altered the tone of the existing material to be better suited for high-school students and drafted a brand mantra to concisely broadcast the philosophy behind Technovation.
BRAND MANTRA
“It’s only been 100 years since the first woman won the Nobel Prize for Science, 60 sine the election of the first female Prime Minister, 10 since a woman became Speaker of the House.
As it turns out: things for women, and for everyone, do change. So why does the field of technology still feel like the same old boy’s club?
In the US, women fill a scant 26% of all computing jobs — a number that’s only getting worse — with the rest of the world coming up similarly short. Well, we — a network of the best and brightest entrepreneurs, coaches and mentors from around the globe — we’d like to make a little change of our own.
We’d like to impart our skills on to a new generation to help create a worldwide web of tech-savvy, knowledge-hungry girls willing to learn, socialize, and create something to change the world, their world.
It’s time to make it girls for a change.”
2016
Agency: VB+P Orange
Creative Team: Michael Lashford (D)
One Medical
One Medical's intended goal was to change the face of healthcare from the ground up.
Using the tagline, "Healthcare gone modern" we crafted a simple, elegant print campaign drawing attention to One Medical's technology-driven solutions to common complaints about doctor's office. Our four radio spots expanded the concept, driving the idea of easy, effective, patient-centric healthcare home.
2016
Agency: Venables Bell + Partners
Creative Team: Mark Woollard (DD), Paul Venables (CD)
Euclid garden
Based in San Francisco, Euclid Garden is a non-profit working to develop community gardens in group homes.
Every year, the non-profit's main fundraising event is a giant party at a local bar. Over the course of 12 hours I wrote, produced and creative directed a very short, very simple commercial to be shared on their social channels. The idea was simple - help yourself, help us, help others - the concept and execution equally so.